Dr. Anatoliy Gruzd
Canada Research Chair, Social Media Data Stewardship
Associate Professor, Global Management Studies, Ted Rogers School of Business Management
Director of the Social Media Lab
Every second of every day, 6,000 messages are sent through Twitter, resulting in 200 billion tweets a year. Meanwhile, new social media platforms are continuously being introduced that change the ways we share and consume information.
Despite the all-pervasive nature of social media, academic research has not kept pace with the proliferation of these new communications platforms and the data that they generate. Dr. Anatoliy Gruzd is changing that. As Director of the Social Media Lab at the Ted Rogers School of Management, Dr. Gruzd is conducting the first major study to investigate the emerging concept of data stewardship, which focuses on studying the practices behind and the attitudes towards the collection, storage, use, reuse, analysis, publishing and preservation of social media data.
His approach is unique in that it takes into account the perspective of social media users who produce most of the data (data producers), as well as academic and industry researchers and organizations (data consumers) that collect and analyze the social media data for insights.
Dr. Gruzd is the creator of Netlytic, a cloud-based text and social networks analyzer that can automatically summarize large volumes of text and discover social networks from online conversations on social media sites such as Twitter, YouTube, blogs, online forums and chats. Netlytic has been used for teaching and research in over 100 universities and institutions worldwide.
Dr. Gruzd’s innovative approach to social media research has led to his being named Canada Research Chair (CRC) in Social Media Stewardship, a prestigious honour that will allow his research to accelerate and expand. By studying how social media data are used by government, private firms, and non-profit organizations, Dr. Gruzd will develop a new social media data stewardship framework to inform future development of digital research infrastructure, in Canada and beyond, allowing data producers and data consumers to unlock the full innovation potential of social media data.
This research profile originally appeared in Think, Act, Connect: Ted Rogers School of Management Research Report 2015. To read the full report, visit Research at the Ted Rogers School of Management.