A Jam-Packed Day of Retail Innovation in China

As part of Experiential Learning – Asia Pacific Study (RMG 917), a group of 17 TRSM Retail Management students are visiting China for a two-week learning experience exploring the Chinese retail market. The group began their journey in Beijing on Saturday, May 7th.

Here, students Cherry Liu and Tamour Sheikh tell us about their jam-packed second day of industry field visits.

Cherry Liu:

Today is the second day of our trip in China. We visited five sites in Beijing: the Logistics Centre of Gome, Beijing Sanlitun Mall, the Canadian Embassy, the Beijing Institute of Fashion Technology, and Quanjude Peking Duck restaurant.

We all feel that we’ve learned a lot from the visits and the presentations. We had the opportunity to visit the television warehouse, the wine warehouse, and the fast-selling small appliances warehouse at Gome Logistics. After having lunch at the Sanlitun mall, we visited the Canadian Embassy, where the representatives presented current economic and social trends in China, and shared with the group some tips on Canadians establishing a business in China.

From 3pm to 6pm, we visited the Beijing Institute of Fashion Technology, and had a lecture from Professor Zhao on the Chinese retail and e-commerce markets. The group really liked the fashion designs by the students – they were eye-opening and we could see the potential in the merchandise for Canadian apparel retailers.

Looking forward to the other visits!

Tamour Sheikh:

Today was our first field visit of the trip and it was fascinating to say the least. After a quick breakfast in the morning, the first visit on the agenda was the Gome logistics warehouse. This visit was particularly interesting as I caught myself constantly flipping a mental image back and forth from what a warehouse should look like from a North American perspective to what I was actually seeing in China.

One thing that struck me was the sheer amount of product that was moved through this location, and for that volume of work the facility was in pretty bad shape. It amazed me that so much could be done, with what we would consider a building from the stone age.

Lunch time was designated as shopping time as we made a pit stop at a local shopping centre, where there was a plethora of luxury shopping options and also an overwhelming presence of The Simpsons.

Beijing Institute of Fashion Technology

This was followed by a visit to the Canadian Embassy, Beijing Institute of Fashion Technology and concluded by a fabulous Peking Duck dinner.

Jam-packed, can’t wait for Day 3!

Want to learn more about the innovative experiential learning opportunities offered by the Ted Rogers School of Retail Management? Visit the Retail Management website.