Sport Marketing During the Pandemic

Lucy Trepanier, second-year Graphic Communications Management student minoring in Marketing Management, and Hayden Godfrey, third-year Professional Communication student, share their impressions of the virtual MLSE panel discussion they attended for their Sport Marketing (MKT 829) class: For almost any sport media or sport marketing student in Toronto, Maple Leaf Sports and Entertainment (MLSE) represents the…

Students discuss their experience attending virtual Retail Week

Now in its 13th year, Retail Week is aimed at engaging and connecting Retail Management students at the Ted Rogers School of Management with members of the industry through networking events, competitions, workshops and panel discussions on trends in the world of retail. This year’s event, which took place November 16-20, 2020, was held virtually because…

Motivation During COVID-19

Motivation is something many university students are currently struggling with because learning is a lot different this year. In some ways, virtual learning and social distancing have made school more draining. It’s not as easy to get into a mindset of learning when our classrooms have become our homes, and our homes have become our…