All posts by Donna Smith

Dr. Donna Smith is a Professor in the Ted Rogers School of Retail Management at Ryerson University. She teaches and publishes in the areas of social media, fashion, and consumer insight.

A Behind-the-Scenes Tour of Toronto’s Louis Vuitton store

TRSM students recently had a peek behind the curtain of one of the most revered luxury retail brands in the world. The Sector Studies Fashion class (offered through TRSM’s Retail Management program) had a rare opportunity to tour the brand’s...

/ February 27, 2018

Survey & Social Media Analytics: A Dynamic Duo

Donna Smith is a professor in the Ted Rogers School of Retail Management who uses Sysomos social media monitoring as a part of a “Sysomos in the Classroom” program. Professor Smith is conducting research using Sysomos MAP. Here, she shares...

/ May 20, 2016