All posts by Joanne McNeish

Prior to joining TRSM, Dr. McNeish held senior research, marketing and advertising positions in public and private sector companies. In 2002, she was made a MRIA Fellow which recognizes those who have made distinguished contribution to marketing research in Canada. Joanne was one of the youngest candidates and one of only a few women to be so honoured. She received her PhD from Carleton University in 2010.

Amp Up Your Interview Game! (Part 2)

Welcome back to part 2 of How To Amp Up Your Interview game! This time we will be discussing one example of a short business case. The business case can be done verbally, in writing, individually or in a group....

/ May 6, 2015

Amp Up Your Interview Case Game: Guesstimate Cases!

Great news – you got an interview. Congratulations! Although TRSM has prepared you and given you the foundation to be successful you must still get ready for the interview. A very specific type of interview that requires you to do...

/ March 29, 2015