One of the main reasons I joined the Ted Rogers Co-op program was to discover my passions and explore potential career paths. When I started my first internship at Scotiabank in September 2020, I began dedicating time each week to networking and exploring different parts of the bank in order to fulfill this goal. During…
Tag: Marketing Management
Raptors female broadcast team take part in Women in Sport Business Leadership Panel
In this Blog Post, Ellie Beadle (3rd-year Marketing Management student) and Maddy Harris (4th-year RTA Sport Media student) write about attending a virtual Women in Sport Business Leadership panel discussion ahead of the first all-female NBA broadcast. “To all the young girls that are currently watching this broadcast, we welcome you especially. …When we were…
Sport Marketing During the Pandemic
Lucy Trepanier, second-year Graphic Communications Management student minoring in Marketing Management, and Hayden Godfrey, third-year Professional Communication student, share their impressions of the virtual MLSE panel discussion they attended for their Sport Marketing (MKT 829) class: For almost any sport media or sport marketing student in Toronto, Maple Leaf Sports and Entertainment (MLSE) represents the…
Laiba Abid: My Co-op Experience at MLSE
Throughout my university experience, the only question I had for myself every day was “how can I make the most of my time here?” I came to the Business Management – Marketing program in hopes of discovering my professional career path, and the Ted Rogers Co-op program was the perfect way to do exactly that….
How TRSM Helped Me Land My Dream Job at lululemon
Why I Chose TRSM I grew up in a small town on the coast of British Columbia with a love for fashion. After high school, I followed my passion all the way to Toronto to attend fashion school, where I had the opportunity to study the history of fashion. After graduating with a diploma in…
April Fools’ Day: Our Favourite Marketing Pranks
In honour of April Fools’ Day we thought it would be great to share some of our favourite marketing and advertising pranks of the last few years. The marketing landscape has significantly changed with the rise of social media and the understanding that when you create great content, people will listen. And what better content…
Expert Corner: Social Media Marketing and Careers
Out with the old and in with the new; is this the case with traditional media versus social media? Have we traded in our print and televisions advertisements for Instagram and Twitter? Instagram has 200 million active monthly users, 11.1 billion Facebook users as of 2013 and 271 million Twitter users with more and more…
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