Tag: Marketing Management

All-Female broadcast panel on Zoom

Raptors female broadcast team take part in Women in Sport Business Leadership Panel

In this Blog Post, Ellie Beadle (3rd-year Marketing Management student) and Maddy Harris (4th-year RTA Sport Media student) write about attending a virtual Women in Sport Business Leadership panel discussion ahead of the first all-female NBA broadcast. “To all the...

/ April 21, 2021

Sport Marketing During the Pandemic

Lucy Trepanier, second-year Graphic Communications Management student minoring in Marketing Management, and Hayden Godfrey, third-year Professional Communication student, share their impressions of the virtual MLSE panel discussion they attended for their Sport Marketing (MKT 829) class: For almost any sport...

/ December 18, 2020

Laiba Abid: My Co-op Experience at MLSE

Throughout my university experience, the only question I had for myself every day was “how can I make the most of my time here?” I came to the Business Management – Marketing program in hopes of discovering my professional career...

/ August 12, 2020
Danielle Hirch

How TRSM Helped Me Land My Dream Job at lululemon

Why I Chose TRSM I grew up in a small town on the coast of British Columbia with a love for fashion. After high school, I followed my passion all the way to Toronto to attend fashion school, where I...

/ December 5, 2016

April Fools’ Day: Our Favourite Marketing Pranks

In honour of April Fools’ Day we thought it would be great to share some of our favourite marketing and advertising pranks of the last few years. The marketing landscape has significantly changed with the rise of social media and...

/ April 1, 2015

Expert Corner: Social Media Marketing and Careers

Out with the old and in with the new; is this the case with traditional media versus social media? Have we traded in our print and televisions advertisements for Instagram and Twitter? Instagram has 200 million active monthly users, 11.1...

/ January 30, 2015