Tag: sports marketing
Sport Marketing During the Pandemic
Lucy Trepanier, second-year Graphic Communications Management student minoring in Marketing Management, and Hayden Godfrey, third-year Professional Communication student, share their impressions of the virtual MLSE panel discussion they attended for their Sport Marketing (MKT 829) class: For almost any sport...
TRSM at the MIT Sloan Sports Analytics Conference
By Greg Douglas (@gregdouglassail) As a two-time Olympian, sports have always been a huge part of my life. I’m now a 4th year TRSM Marketing Management student, so I’m ecstatic whenever sports and school intersect. Last week, I had the...
Checking Out the Latest in Sports Innovation at the Dodgers Accelerator
My name is Greg Douglas (@gregdouglassail) and I’m a 4th year Marketing Management student at the Ted Rogers School of Business Management. I’m also a competitive sailor and two-time Olympian. I started at TRSM in September 2012 following the Olympic...
In Canada’s Year of Sport, Ryerson Builds Stronger Sports Roster with Industry MVP’s & Rogers
My year began the same way many of my fellow Canadians’ did- glued to my TV screen following Canada’s best under-20 hockey players in their pursuit of gold at the IIHF World Junior Championships. Their triumphant tournament kicked off what...